New Line Cinema paid Roberts $3 million up front against 3 percent of the gross for what is little more than an extended cameo. That comes out to an astonishing $8,333 per second of screen time, or roughly $500,000 a minute. Verbally, it's a minimum of $11,952 per spoken word, the movie has grossed on its first three days approximately 52 millions, I guess that Julia Roberts was the main reason most people watched "Valentine's Day".